Hector Crespo Gonzalez

Zoopla2020 — Present
Rebranding
Zoopla Design System
House Prices case study

AutoTrader
2019 — 2020Brand update
AT Design System

Financial Times
2018 — 2019
The Telegraph
2015 — 2018
About
Contact
Linkedin
Resume


Financial Times

2018 — 2019
Design lead for FT’s Knowledge Builder: A set of (early days) AI powered personalisation and gamified features that helped users learn more about topics they care about, which significantly increased user engagement.

Design development of the FT Enterprise B2B platform, while simultaneously leading the design of a digital signage and way-finding system for the Financial Times' headquarters at Bracken House.

Built and rolled out FT's pattern library and ran workshops and regular sessions to help design and engineering teams work better together. This led the whole product organisation to have a design system centric culture in product development.

UI and brand concept develpment for FT Enterprise users
Highly branded prodcut experience, FT Enterprise 
Spatial UI, signposting and digital signage for FT’s Braken House 
Testing the work on site
Thinking about potential wheelchair users 
Application of artwork into the meeting rooms 

FT’s pioneering ‘Knowledge Builder’ product UI design and comms
©2025
    Hector Crespo Gonzalez    pink-dot.net